![]() ![]() They probably leave the website without further interaction. Therefore, the call to action button is an essential part of modern web designs. What is a call to action?Ĭall to action is an interactive element that usually takes the form of a contrast button with text. Anyway, it can also be a classic text containing a link or an image. It is used on websites as well as in emails, advertisements, pop-ups, social networks and many other places where it is necessary to get users to take action. ![]() The abbreviation CTA is also commonly used. The better you know your target audience, the more successful you will be in designing an effective call-to-action button. Placing call to action buttons determines the success But in general, what are the best practices for successful CTA buttons that motivate users to take action? Let's dive into 5 tips with examples for amazing call-to-action buttons. Where to place the call to action button on the page? This is precisely the question for which there is no clear answer. It is important to respect two basic principles. Get to know your site's users as much as possible.It is certainly not worth surprising a website visitor with something crazy. The login button is usually in the upper right corner. So, why to change it? You would not achieve anything good with this change. People already have a mental map in their heads, according to which they automatically know what should be where. So there is no reason to change the established habits.Īnd how to place additional call to action buttons? Or they are at least expecting it in there. Ideally, it should be recognizable at first sight. The user should logically come across them during a standard site visit. The placement should reflect normal user behavior. This is easy to say but much harder to do. Keep in mind the research from the Nielsen Norman Group, which reveals a painful reality for website owners. No matter how hard you try, 79% of users just scan your site anyway. They will focus more on the highlighted passages and the other texts will just briefly scan. There are several scanning patterns, but that would be a topic for another article (if you are interested to find out more, you can read it here). If you want to place the call to action buttons with maximum accuracy, we recommend using the heat maps mentioned in the Kristyna's video. ![]() Using a special heat map (scroll map), you will also discover how deep most of the users scroll within the site. When a website is long, it is better to place the call to action button in multiple locations. The ultra-shining colors draw your attention, but they stand out like a sore thumb. How to get elegantly out of this dilemma? Less expressive tones will not attract enough attention. Some people believe that a particular color for action buttons works significantly better than others.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |